MERCEDES CAR

AR vehicle exploration
2017

Mercedes cAR is an augmented reality application that allows users to configure, inspect, and place a full-scale Mercedes–Benz vehicle inside their environment. Built on Apple’s ARKit, the experience lets you position the car in real space, customise materials and trims, and explore an accurately reconstructed interior before taking it for a virtual test drive.

I contributed 3D modelling and visual development for the project, creating game-ready assets in Houdini and assisting in the translation of high-fidelity design data into an optimised, interactive AR workflow.          

Client
Mercedes–Benz
Agency
Antoni
Format
AR vehicle experience
Tools
Houdini, ARKit, UNITY ENGINE
Year
2017
Links
antoni.de/case/mercedes-car-app
Mercedes cAR AR visual still 01
Mercedes cAR AR visual still 02
Mercedes cAR AR visual still 03
Mercedes cAR AR visual still 04