Mercedes-Benz at the IAA International Motor Show in Frankfurt, staged as a multi screen environment across very large format projection, suspended screens and floor to ceiling LED. The film here is the full show for the world premiere of the Vision EQS.

The content was built as one continuous visual world running around the vehicles rather than a set of isolated films. Sequences had to read at architectural scale while staying legible in close proximity to the cars, hold together across screens of radically different aspect ratio and resolution, and run to cue in a live reveal. I worked on content development, 3D animation and motion design.